Capturing Community at Camp Wandawega

In the element of autumn, the beCo team ventured to the storied Camp Wandawega to craft a campaign for Bell’s Brewery that exudes organic authenticity and charm. 

Known for its timeless, rustic aesthetic, Camp Wandawega provided the perfect backdrop to highlight the brewery’s dedication to craftsmanship, community, and quality.

Through the lens of beCo’s creative perspective, the shoot embraced an organic approach, celebrating natural light, unposed interactions, and the relaxed energy of fall at the camp. 

The result is a visual narrative that blends the heritage of Bell’s Brewery with the warmth and nostalgia of Wandawega’s historic setting.

Every frame reflects the shared ethos of both brands: simplicity, intentionality, and connection. 

Whether it’s an intimate moment around a fire, friends sharing a toast by the lake, or the golden hues of leaves framing Bell’s signature brews, the campaign captures the essence of gathering and creating memories.

By pairing Bell’s authentic craft with Camp Wandawega’s iconic aesthetic, beCo has created a campaign that feels less advertising and more an invitation—welcoming audiences to savor life’s simple, meaningful pleasures.

Captured by Rick Hernandez x Diego Mora for beCo.